We helped plan a conference called ‘Interesting’ and built their web presence and collateral design. Trying not to look presumptuous and define the subject ourselves, we opted to let site visitors submit allow files to define their interpretation of ‘Interesting.’ 

Organizers
open intelligence agency

Thanks for picking up on interesting:
PSFK 
Swiss Miss 
NoahBrier.com
Thrillist
Russell Davies 
k10k

Elsa's primer on how to fold the program guide in the exciting 4x3 video format: